The odyssey of the Spanish tomato

(…read in spanish)
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Since a tomato leaves its branch of the plant in one of the hundreds of greenhouses from Almeria (Spain), until a consumer in Madrid take it into its meal, the price “grows” in a 500% respect to the price provided by the farmer. In the next graphic, we try to analyze each and every one of the mechanisms mediating the ‘expensive’ voyage of this unique tomato.


Sources and links

The problem of intermediation in agricultural markets is a classic of national economic research. An excellent report at Television Española serves as a starting point for tracing, in a graphical and easy way; the profits track that lefts the tomato market in Spain. Through the” Coordinating Body of Farmers and Ranchers” everybody can access the source and target prices for most fruits and vegetables in the market. (Ipod January 2010 PDF).
The graphic is self-made, with the reused cartoons by the great and gentile JRMora. Thanks for your help!

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Thanks to @eddiedean for translating this post

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